The Story of VIDA RUCCI

Welcome to VIDA RUCCI, born out of a passion for creativity, beauty, elegance, and celebrating life at its finest. The name VIDA RUCCI was carefully chosen to capture the values and lifestyle our Labels & Collections represent: a life filled with creativity, joy, energy, and sophistication.

With a background in goldsmith training, founder M. Vermeer developed a strong appreciation for traditional craftsmanship — a discipline that still guides the precision and attention to detail within VIDA RUCCI today.

We want to thank you for visiting our Atelier shop. Your interest and support mean so much to us, and we’re grateful that you’ve taken the time to explore our world. VIDA RUCCI is more than just a name—it’s a philosophy that infuses our collection and we love to inspire those who feel connected to our vision.

The Meaning Behind Our Name

The word Vida means “life” in Spanish — a celebration of beauty, vitality, and the joy found in everyday moments. It reflects our belief that life is meant to be embraced fully and appreciated deeply, with meaning discovered even in the smallest details. Rucci carries a sense of character and refinement. Its sound suggests style, confidence, and craftsmanship — an effortless elegance that feels both distinctive and enduring.

Together, Vida Rucci expresses our philosophy: living beautifully, creating with intention, and embracing life with gratefulness. It is more than a name — it is a way of seeing, living and celebrating life.