Welcome to VIDA RUCCI — born from years of experience, creativity, and a deep love for the beauty industry. With over 18 years of running salons and working in hair & beauty, founder Marjolijn Vermeer has always believed in the power of transformation — not only in appearance, but in confidence and self-expression.

VIDA RUCCI was founded in 2021, driven by a passion for creating unique, handcrafted jewelry and one-of-a-kind fashion pieces. Previous collections were released under several boutique labels, each rooted in the same dedication to craftsmanship and artistic detail.