The Story of VIDA RUCCI
Welcome to VIDA RUCCI, born out of a passion for creativity, beauty, elegance, and celebrating life at its finest. The name VIDA RUCCI was carefully chosen to capture the values and lifestyle our Labels & Collections represent: a life filled with creativity, joy, energy, and sophistication.
We also want to thank you for visiting our webshop. Your interest and support mean so much to us, and we’re grateful that you’ve taken the time to explore our world. VIDA RUCCI is more than just a name—it’s a philosophy that infuses our collection and we love to inspire those who feel connected to our vision.
The Meaning behind our Name
The word Vida means "life" in Spanish, symbolizing life's beauty, vitality and joy we seek to convey in each piece. We believe life deserves to be celebrated, and that joy should be found in the smallest details, reminding us daily of the beauty surrounding us.
Rucci, with its sound of flair, envokes a sense of style, elegance and craftsmanship. Rucci stands for refinement, a taste that stands the test of time.
Together, Vida Rucci is a name that not only speaks to life, but to living it with joy, creativity, elegance and a sense of uniqueness.
Brand Initials VR
The initials in our logo not only stand for V - Vida | R - Rucci, but symbolize also the first and last letter in the surname of founder Marjolijn Vermeer. Read the story here: VIDA RUCCI | About us
We invite you to discover and explore our Labels and Collections, uncover unique jewelry and fashion pieces that defines your unique style.

THE PURSUIT OF STYLE IS A JOURNEY
MAKE IT UNIQUELY YOURS
- M VERMEER -